Aller au contenu

Génération et enrichissement de prospects

Find the right accounts. Keep every match explainable.

Discover companies that fit your market, enrich the accounts already in your CRM, and track the public changes worth reviewing. Retrieve approved pages or receive contracted records with identifiers, field sources, match states, and refresh history intact.

Start with the workload

Choose the account decision before choosing the fields.

A new-account list, a CRM refresh, a location map, and a change alert each need different inputs, matching rules, refresh timing, and review states.

Candidate universe building

Build a source-linked universe of accounts that fit your criteria.

Build candidates from approved directories, company sites, registries, search results, and other scoped public sources.

  • Start with industries, markets, size bands, domains, or seed accounts.
  • Return source-linked candidates and explicit eligibility states.
  • Measure coverage against the approved source universe, not “all companies.”
Scope an account-discovery sample

Entity resolution

Merge evidence without erasing ambiguity.

One organization should not become three CRM accounts. Matching starts with agreed identifiers and publishes exact, matched, review, unmatched, or conflict states.
  1. 01 · Normalize

    Prepare comparable keys

    Domains, names, addresses, phones, aliases, and source IDs follow agreed normalization rules.

  2. 02 · Compare

    Test supporting evidence

    Candidate records are compared across exact identifiers and approved fallback attributes.

  3. 03 · State

    Keep uncertainty explicit

    Thresholds and conflict rules determine whether a record matches, waits for review, or remains unresolved.

  4. 04 · Publish

    Retain the evidence trail

    Canonical records preserve aliases, source observations, timestamps, and the rule that produced the state.

Record design

A company, a contact, and a source observation are not the same record.

Separate objects prevent an old role, duplicate location, or uncertain match from becoming an unexplained CRM field. Canonical values can point back to the observations used to derive them.

Field availability varies by source and contracted scope. A missing field is not evidence that the attribute does not exist.

champs sur ce disque

4 field groups
  1. 01Identity

    Canonical name, domain, legal or trading aliases, source IDs, match state, and entity status.

  2. 02Firmographics

    Public category, description, founding year, organization size band, or other scoped fields where exposed.

  3. 03Geography

    Headquarters, branches, location type, city, region, country, coordinates where exposed, and place IDs.

  4. 04Activity signals

    Jobs, locations, service or product changes, official announcements, signal definition, and observation time.

Freshness & provenance

A fresh record is not the same as a fresh field.

Preserve freshness at the observation or field level. A current company page does not prove that an older directory phone number, role, or location is still current.
Source retrieval coverageField availability by sourceMatch precision from a reviewed sampleDuplicate and conflict rateFreshness and exception distributionDelivery and schema conformance
Illustrative field-state ledgerrecord · cmp_2041
company.domainofficial site
captured · Jul 16observed
location.headquartersregistry + company site
changed · Jul 14changed
role.titlepublic professional page
last seen · Jul 02review age
contact.role_mailboxcompany contact page
captured · Jul 16not exposed
directory.business_phoneapproved directory
refresh · Jul 16source unavailable
Representative states only. The contract defines cadence, field-level history, refresh rules, change thresholds, and whether review queues are included.

Responsible use

Public does not mean ready for any use.

Before collection begins, define the intended purpose, eligible sources, necessary fields, markets, retention, access, and suppression or deletion handling. Person-level fields are scoped separately from company data.
Not assumed in the standard scope

Guaranteed email validation or deliverability, consent management, background screening, KYC, lead scoring, sales recommendations, restricted or private-source collection, and employment, credit, insurance, housing, or eligibility decisions.

01Minimize

Collect only fields necessary for the stated business purpose and approved workflow.

02Separate

Keep people, roles, companies, locations, contact routes, and source observations as distinct objects.

03Trace

Retain source, capture time, collection state, and matching context when the data contract includes provenance.

04Govern

Your team owns intended use, lawful basis, access, retention, notices, suppression lists, outreach rules, and downstream decisions.

05Exclude

Restricted, login-gated, sensitive, ineligible, or otherwise unapproved sources are not assumed to be available.

Operating model

Choose who collects, resolves, and maintains the account records.

Operate your own collectors, use maintained page access, receive a recurring company feed, or hand off the contracted enrichment program. Your team still owns qualification, lawful outreach, and CRM decisions.

Maximum collection control

Keep your collection and enrichment stack.

WSA operates the documented proxy service. Your team chooses sources and runs discovery, retrieval logic, extraction, entity resolution, validation, scheduling, and every downstream CRM workflow.
ResponsabilitéPropriétaire
Target brief, intended use & approved sourcesVotre équipe
Access, collection & extractionSplit by layer
Entity matching, normalization, scheduling & qualityVotre équipe
Connector maintenance & deliveryWSA platform · your pipeline
Storage, lawful use, outreach & CRM decisionsVotre équipe

Best for teams with mature collectors and their own matching and quality operation.

Explore proxy infrastructure

Evaluation process

Prove the match before filling the CRM.

A representative pilot exposes sparse records, duplicates, conflicts, change states, and field availability before production volume.
  1. 01 · Define

    Set the brief

    Confirm intended use, target market or seed accounts, eligible sources, fields, markets, exclusions, and destination.
  2. 02 · Sample

    Inspect real records

    Review easy, sparse, duplicate, changed, and ambiguous examples—not only ideal matches.
  3. 03 · Measure

    Agree acceptance rules

    Assess source coverage, field availability, reviewed match precision, duplicates, freshness, exceptions, and delivery completeness.
  4. 04 · Operate

    Launch the contract

    Set schema, cadence, review states, change policy, quality thresholds, delivery method, and responsibility boundary.

Evaluation questions

What buyers should confirm before launch.

Coverage, matching, contact fields, freshness, ownership, and responsible use—answered without hiding the limits.

Does WebScrapingAPI provide qualified leads?

WSA collects and delivers records from agreed public sources. Your team defines the account criteria, qualification logic, lead score, outreach strategy, and commercial decision.

Which public sources can be included?

Documented endpoints follow their published coverage. Custom public sources require feasibility and eligibility review. Restricted or login-gated sources are not assumed to be available.

Can WSA enrich an existing CRM or account list?

Yes, as a scoped scheduled feed or managed workflow. Supply agreed identifiers such as domain, company name, location, or source ID. Results can preserve matched, ambiguous, and unmatched states rather than silently overwriting the input.

How is entity matching handled?

Proxy and web-access API customers own entity matching. Scheduled or managed programs can include resolution using agreed identifiers, thresholds, conflict rules, and review states.

Are email addresses and phone numbers verified?

Published business contact fields can be delivered when eligible and in scope. Their presence does not prove accuracy, deliverability, current ownership, consent, or permission for outreach. Verification is not claimed unless a separate documented process supports it.

Can person-level professional data be included?

Person-level fields require separate source, purpose, geography, field, retention, and access review. Availability is source-dependent and is not guaranteed.

How fresh is the data?

Request-time products return the current source response when called. Scheduled and managed programs use the agreed cadence. Each observation can retain its capture time; “last observed” does not guarantee that a field remains current.

What happens when a field is missing or sources disagree?

Conflicting values can retain their own source and capture time. Not exposed, source unavailable, collection failed, outside scope, removed, and unresolved are kept distinct when the data contract requires those states.

Who maintains collection when a source changes?

WSA maintains documented endpoints and the connectors it operates for scheduled feeds and managed programs. Proxy customers maintain their collectors; web-access API customers maintain their parsing and downstream enrichment logic.

Does receiving public data authorize outreach?

No. Data delivery does not determine lawful basis, notice, suppression, opt-out, consent, or channel-specific outreach obligations. Those responsibilities remain with the customer.

Request a representative account sample

See how your target accounts would be matched and delivered.

Bring a market definition or a short sample of known companies. We will map eligible sources, available fields, match and review states, refresh timing, and the operating boundary.