01 JulCapture 01
Owned organicPosition 7Observé
Competitor adposition 1Observé
Featured resultPublisherObservé
Recherche et visibilité de la marque
See where your brand appears—and what surrounds it.
Monitor organic results, ads, local listings, shopping results, and supported SERP features across defined queries, markets, and devices—through SERP API, a scheduled feed, or managed delivery.
Start with the workload
Measure visibility beyond organic rankings.
Start with the question; then define the queries, locations, devices, result types, and history needed to answer it.
Comparable rank tracking
Measure organic visibility on a like-for-like basis.
Track eligible organic results with the engine, query, location, language, device, page, and capture time attached.
- Compare brand and non-brand query groups.
- Track result URL, domain, title, snippet, and position.
- Compare only like-for-like monitoring profiles.
Measurement context
A position only matters with its context.
A comparable record keeps the settings that shape the result attached. Changing the location, language, device, endpoint, page, or query can change what appears.
- 01Query set
Group approved keywords by brand, category, competitor, intent, or campaign.
- 02Monitoring profile
Fix the supported endpoint, location, language, device, page, and other request controls.
- 03Result types
Keep organic, paid, local, shopping, and supported feature records distinct.
- 04Brand mapping
Define owned domains, competitor domains, aliases, and review states when mapping is included.
Output definition
Know exactly what each search record represents.
Representative records confirm the supported source, request context, result fields, history, and quality rules before production.
Current coverage
See what is standard before scoping custom monitoring.
SERP API coverage follows the current documentation. Check each endpoint’s request controls, locations, devices, result types, and returned fields. Anything outside that matrix is tested separately before a recurring feed is proposed.
View current SERP API coverage- 01Web search
Organic results, ads, snippets, questions, and supported features.
- 02Maps & local
Places, local packs, addresses, ratings, and review counts.
- 03Shopping & products
Offers, sellers, prices, ratings, and source-labeled placement.
- 04News & images
Headlines, publishers, image results, and destination pages.
- 05Jobs & trends
Supported job and trend endpoints with their documented fields.
- 06Custom public sources
Feasibility-tested pages for a scheduled or managed program.
Only active, documented endpoints and fields are treated as standard coverage. Availability varies by endpoint, result type, location, device, and request context.
Record boundary: the field model below illustrates a scheduled or managed visibility record. Raw SERP API responses follow the current endpoint documentation.
Field groupRepresentative fields
Record key
Profile ID, query ID, engine, endpoint, request ID, and schema version.
Query & context
Query, query group, market, location, coordinates, language, domain, device, and page.
Result placement
Result type, module order, organic position, paid position, local position, and source label.
Result identity
Title, snippet, displayed URL, destination URL, domain, place or product ID, and entity state when included.
Module attributes
Advertiser, creative, sitelinks, rating, review count, price, seller, and other documented fields.
Evidence & history
Captured at, collection state, source reference, first seen, last seen, previous value, and change state when included.
// Illustrative managed visibility record; brand mapping included { "profile_id": "VIS-GB-MOB-01", "engine": "google", "query": "best trail running shoes", "location": "London, England, UK", "language": "en", "device": "mobile", "result_type": "organic", "organic_position": 4, "domain": "brand.example", "entity_state": "owned", "captured_at": "2026-07-14T07:30:00Z", "collection_state": "valid" }
# Illustrative scheduled monitoring brief goal: "competitor visibility by market" queries: groups: ["brand", "category", "competitor"] total: "approved matrix" profiles: markets: ["GB", "DE", "FR"] languages: ["en", "de", "fr"] devices: ["mobile", "desktop"] result_types: ["organic", "paid", "local"] cadence: "weekly collection window" history: "snapshots + change states" delivery: "JSONL to agreed destination"
// Illustrative visibility metric specification metric: "weighted result presence" universe: query_groups: "approved only" result_types: "organic + paid + local" valid_profiles_only: true mapping: owned_domains: "customer supplied" competitor_domains: "customer approved" unknown_state: "review_required" weighting: formula: "documented before calculation" missingness: failed_request_counts_as_absent: false history: compare_same_profile_only: true
Quality & cadence
Compare like-for-like visibility over time.
For SERP API, feeds, and managed programs, WSA monitors the extraction and output schema it operates while preserving the request context behind each record.
Illustrative comparable historyVIS-GB-MOB-01
best trail running shoesLondon · ENMobile · Page 1
08 JulCapture 02
Owned organicPosition 5Position changed
Competitor adNot observedValid capture
Featured resultOwned domainFirst seen
15 JulCapture 03
Owned organicPosition 4Position changed
Competitor adposition 1Observed again
Featured resultOwned domainObservé
ObservedChanged or first seenNot observed
collection_failli and is never treated as absence.Operating model
Select the handoff that matches your search-monitoring workflow.
Run your own collectors, call SERP API, receive scheduled visibility records, or hand off the defined monitoring program. Your team keeps strategy and decisions.
Maximum collection control
Keep your search collectors and visibility logic.
WSA supplies rotating or sticky proxy network access. Your team defines the monitoring specification and operates search retrieval, result parsing, brand mapping, metric calculation, scheduling, quality checks, collector maintenance, delivery, and downstream analysis.
ResponsabilitéPropriétaire
Monitoring brief, intended use & approved sourcesVotre équipe
Access, collection & result extractionSplit by layer
Scheduling, domain mapping & output qualityVotre équipe
Platform maintenance & result deliveryWSA platform · your pipeline
Storage, lawful use, analysis & decisionsVotre équipe
Best for teams with an established search-data collection and visibility stack.
Explore proxy infrastructureScheduled & managed engagement
Validate the query set before you scale.
We test representative monitoring profiles, confirm the output, and agree the operating rules before production.
- 01 · Define
Set the matrix
Confirm goals, queries, competitors, endpoints, markets, devices, and result types.
- 02 · Sample
Review real results
Validate source coverage, result composition, fields, mapping states, and gaps.
- 03 · Specify
Agree the rules
Set the schema, cadence, history, quality, metric formula, responsibilities, and delivery.
- 04 · Launch
Start monitoring
WSA launches and maintains the contracted workflow.
Evaluation questions
What teams ask before launching search monitoring.
Coverage, context, history, ownership, and commercial terms—answered clearly.
Is WebScrapingAPI an SEO platform or a data service?
WebScrapingAPI supplies search-data infrastructure and delivery, not rank dashboards, recommendations, or SEO decisions. Your team uses the records in its analytics, reporting, or monitoring systems.
Which endpoints and result types are supported?
Current endpoints, parameters, result types, and schemas are listed in the SERP API documentation. Standard coverage is limited to documented sources and fields; custom public sources require feasibility review.
How are location, language, and device handled?
Use the supported request controls documented for each endpoint. Every delivered record keeps its requested market, location, language, domain, device, page, and capture time so comparisons remain contextual.
How are rankings and SERP features represented?
Results retain their documented type, module order or position, destination, and source label. Organic rank, paid position, local position, and feature presence remain separate fields rather than one universal rank.
Do you support AI-answer visibility?
AI-answer surfaces are not part of the standard SERP API coverage described here. We do not present a surface as available until it has been tested and documented with its request controls and response fields.
Can the data support competitor or share-of-search reporting?
Yes. The records can support customer-defined reporting across an approved query and competitor set. WSA calculates a visibility metric only when the formula, result types, weighting, entity mapping, denominator, and failed-response treatment are included in a managed specification.
How often can results be refreshed, and is history available?
SERP API returns a current search record when called. Feeds and managed programs can add recurring snapshots and change records; history starts when collection begins unless a backfill is confirmed.
What happens when a search result page changes?
WSA monitors extraction, documented schemas, and source changes for SERP API and every feed or managed connector it operates. Proxy customers maintain their own collectors.
What determines the scope and cost of recurring monitoring?
Self-serve SERP API use follows published plans. Custom pricing reflects queries, endpoints, result types, markets, devices, cadence, history, mapping, metrics, validation, format, and delivery.
Where can procurement review data handling and service terms?
Review our Politique de confidentialité, GDPR information, and Accord de service. Custom agreements define source eligibility, query handling, retention, delivery access, responsibilities, change handling, and source constraints.
Validate the monitoring brief
Build visibility data grounded in repeatable contexts.
Share your query groups, markets, devices, result types, and cadence. We will validate coverage and propose the schema, operating rules, and delivery plan.